Packing my virtual bags for CaseCamp Second Life

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Later this evening, I'll be attending a conference in Second Life, the avatar-based virtual world.

CaseCamp, which has already proven to be a popular, effective way to pass along stories about marketing efforts, moves tonight into the virtual realm with CaseCamp Second Life, to be held on Crayon Island. (The event was oversubscribed quickly; I'm one of the lucky folks whose name was chosen in a random draw.)

It'll be interesting to see how this pans out. My early concerns about a sudden epidemic of repetitive strain injuries among the Marketing 2.0 set were allayed when I learned we'll have a live audio hookup. That's good, because my experiences with SL text chat conferences haven't been completely encouraging; the lag between one comment and another often leads to confusion in group conversations as to just who's talking to whom.

Congratulations to organizers C.C. Chapman (Cleon Goff), VP new marketing for crayon and host of Managing the Gray; Bryan Person (Zeke Barber), podcaster and blogger at; Eli Singer, who invented CaseCamp; and digital marketing genius Kate Trgovac (Katicus Sparrow) of MyNameIsKate fame.

Meanwhile, do you think maybe I got here a little early?

Rob waits, alone, at CaseCampSL

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