Rob Cottingham's blog

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Join us at OSCON - and catch the session on Open SoSi!

Later this month, we're packing up the tents, band instruments and trapezes, and taking the show down south to Portland, Oregon for a week to attend OSCON 2010.

I'll be cartoon-blogging the event - and Alex and I will be presenting a session on our Open SoSi initiative, the ongoing process of open-sourcing our intellectual property. It's Wednesday, July 21 at 4:30 in the afternoon, and we'd love to see you there.

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Is it ambush marketing, or conversation?

Soccer ball speech bubble

 

Last week saw much gnashing of clothes and rending of teeth over the fact that Nike (which is not a World Cup sponsor) is outdoing Adidas (which is) in Twitter mentions, blog references and a few other social media metrics.

Nike isn't alone. Coke is beating out sponsor Pepsi in level of assocation with the World Cup, and Visa is knocking the stuffing out of sponsor MasterCard.

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Not-so-special nearby!

Foursquare needs a little judiciousness to stay useful

Foursquare promotion

For Foursquare, the situation would seem to be straightforward: the more special offers, the better. And at first that's true.

But if the company keeps accepting deals like the Starbucks Frappuccino promotion - low-value offers available only to a tiny number of people - then that "Special Nearby" link will mean little more to users than "Come read some ads".

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Talk to me, don't talk to me

Could a simple code ease conflict over email marketing?

© istockphoto.com/nico_blue

You're at a business event, meet someone, talk, and exchange business cards. A few days later, you discover they've subscribed you to their email newsletter. Is that legit... or is it spam?

Chris Brogan recently posted about his online business card... and about one of the reasons he's giving up on the paper kind: "Every time I give someone a business card, I have about a 70% chance of receiving someone else’s dumb email newsletter that I didn’t opt into receiving."

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A click too far

Why Quit Facebook Day didn't work

The CBC's Theresa Lalonde interviewed me back in January about social media trends for the coming year, and she was kind enough to replay one of my predictions that actually seems to be coming true (that people are going to become more attentive to how they use platforms like Facebook, and who they friend) in a piece about Quit Facebook Day.

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Twitter is now an URLy bird

Twitter search gets a little more powerful

We missed this last week when ReadWriteWeb reported it, but maybe you did, too. So here's something we've just discovered.

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Ian Capstick interviews Rob on Open SoSi, humour and more

Long live face-to-face: one of the great things about conferences is reconnecting with old friends. I ran into Ian Capstick, a pal from my election campaigning days, at Northern Voice earlier this month.

He pulled me aside and shot a quick video for his company's blog, MediaStyle. We covered a lot of territory, much of it involving transparency and openness, in particular our Open SoSi project. Have a gander:

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Intimacy, truth and music: the search for "It" in podcasts

Northern Voice: Tod Maffin on making your podcast awesome

It's Tod Maffin on podcasting... which is to say, solid gold advice.

Notes from Tod Maffin's talk at Northern Voice

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From screen to paper

Northern Voice: The Book Broads on turning your blog into a book

New media turning into old? It's not as counterintuitive as you might think, as Angela Crocker, Kim Plumley and Peggy Richardson of The Book Broads explained.

Notes from the Book Broads' talk on turning your blog into a book

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Better living through clicking

Northern Voice: Alexandra Samuel on coping with social media

Setting aside my bias (like I could actually do that), I think Alex rocked this talk - and the audience did too. Check out the Twitter stream.

Here are my notes on how Alex uses social media to cope (as opposed to coping with the stress of social media!):

Notes from Alexandra Samuel's talk on coping with social media

Social Signal on...

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.

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