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The social speech

Using social media to turn your next speech into an ongoing conversation

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For all the effort that goes into a speech - especially a big one - they're over surprisingly quickly. You reach a few dozen, a few hundred or (if you have a huge crowd) a few thousand people for a brief while, and then you walk off the stage, and the audience walks out the door.

For a few minutes, you've made a significant connection with those people. But all the potential relationships and conversations that could arise from that connection walk out the door with them.

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Crowsourcing a courseware solution

Platform requirements for delivering an online course to 4,000 businesses

What's the best way to deliver online training to individuals and small businesses?

At Social Signal, we've explored a number of options over the years. Now we're developing content for an online course that launches in January 2012, and the team we working with needs your help in identifying the best courseware solutions or courseware developers/integrators.

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When reciprocity is anti-social

Good news: you don't have to follow people back on Twitter


I've just read another blog post about someone who was accused of arrogance for not following people on Twitter just because they happen to follow him. And it's driving me crazy - crazy enough to have left a comment on his post, and crazy enough to adapt it below.

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A thicker skin

Don't delete online criticism. Embrace it.

Woman punches computer screen

First posted on ReadWriteWeb

So it’s happened again: a company comes under fire for some misdeed — per­ceived or actual — and gets a few crit­ical com­ments on their Face­book Page. And their crisis com­mu­nic­a­tions strategy is to pour gas­oline on that little flame by deleting those comments.

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If your team won't blog, maybe you need a new approach

How to spur reluctant bloggers

Publish and I Don't Think So buttons

"Why won't they blog?"

That's a lament I hear from community managers, social media practitioners and communications directors who are begging, cajoling, coaxing and wheedling coworkers, trying to get them to post something to their organization's or company's blog.

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Want to populate a blog widget from Google Reader? You still can. (Updated: Or maybe not.)

Use tags to replace the RSS feed from Google Reader's "Share" button

Google Reader evolution - Nov. 2011

Updated: Yes, you get a news feed from this tip... but it's only available if you authenticate as the user who created it. I'm digging around to see if there's a solution.

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So there's this thing called "podcasting"...

BBC: podcasting still around, and it's bigger than Twitter

Podcasting, as any social media guru worth her or his robes knows, is dead. Like so many social technologies, it failed to jump the adoption gap, break the hype cycle or clear the Great Hurdle of At-First-Raving-and-then-Dismissive Punditry.

Except that the common wisdom - that podcasts are the 3-1/2" floppy disk of the 2000s - has been lost on one group of people: listeners.

According to a BBC story from the summer,


[P]odcasting has continued to grow and grow.

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Three handy tools for engaging on Google+

If you've had the same experience of Google+ that I have, then you're probably loving the more expansive conversational room, the in-context shared content, the simplicity of Circles, the immediacy of Hangouts.

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Twitter for Good: positive social change, 140 characters at a time

Twitter for Good book cover

By now, Twitter's media stereotype as the place you come to share details of your last meal is finally starting to fade, giving way to a growing understanding of its real impact on the world.

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They grow up so fast...

When social creations take flight


Five years ago this summer, in a boardroom at Vancity, William Azaroff was unveiling a new online community to an audience of Vancouver-area bloggers — a community we had worked with Vancity to conceive, build and launch. Also in attendance (maybe explaining his later affection for computers and gadgets): our one-week-old second child.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.

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