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How can my company or organization get started with social media?

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If you're leading the charge for social media in your company or organization, you're probably tackling several challenges. How can you strengthen your team's understanding of social media? When and how should you establish a social media presence? And how can you build your own skills?

For many people, the easiest way to get started is through observation: pay attention to what people say about your organization, and the knowledge and understanding you gain will be their own reward. Chances are good that once you hear what people are saying, it will also motivate your company to join the conversation by establishing its own social media voice. And meanwhile, you can hone your readiness to lead by adopting social media tools that expose you to new ways of working and interacting online.

If you're ready to think about the right social media project for your organization, you may want to consider a Concept Jam.

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