How can my company or organization get started with social media?
If you're leading the charge for social media in your company or organization, you're probably tackling several challenges. How can you strengthen your team's understanding of social media? When and how should you establish a social media presence? And how can you build your own skills?
For many people, the easiest way to get started is through observation: pay attention to what people say about your organization, and the knowledge and understanding you gain will be their own reward. Chances are good that once you hear what people are saying, it will also motivate your company to join the conversation by establishing its own social media voice. And meanwhile, you can hone your readiness to lead by adopting social media tools that expose you to new ways of working and interacting online.
If you're ready to think about the right social media project for your organization, you may want to consider a Concept Jam.
Before you start picking out platforms for your first social media project, use these four questions to get clear about what you want to get out of social media... and what you want your audience to get from it, too.
If you're itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization.
The essential rules of social media share much in common with other kinds of bottom-up marketing campaigns. We compared notes with our colleagues at ttweak, who reminded us of some of the fundamentals: Let participants speak for themselves. Production values matter. Invest in your local community.
One of the faster-growing areas of public relations these days is blog monitoring. The Web 2.0 equivalent of a clipping service, blog monitoring services scour the Internet's blogs for mentions of a client, client's competitor, or keywords suggesting an issue important to a competitor.
If your organization is listed in Wikipedia, you'll want to monitor your entry... because nearly anybody could be editing it. Here's how.
Our workshop for the Canadian Association of Labour Media featured a round-up of great cases and useful web tools.
Any time someone calls themselves a techno-peasant, grasp them by the shoulders, give them a bracing shake and tell them, "No, my friend. You're a newbie. And together, we will overthrow the hierarchy, close the digital divide and bring justice to the web!"
When you're charting new territory, risk is inevitable. But no matter how successful or unsuccessful each venture may be, it always leaves you with something valuable: knowledge.
Listen to the full discussion at Rob's panel, "From Mass To Grass", at the 2007 Word of Mouth Marketing Conference.
Social bookmarking -- storing your bookmarks online, where you can build knowledge in collaboration with others -- is one of the most powerful tools of the social web, and one of the easiest to start using. Find out what social bookmarking can do for your productivity and knowledg management -- and what it can teach you about using the social web.
Thanks to blogs, businesses can no longer afford to ignore even their smallest customers. Traditional blue-chips are starting to recognize that their next p.r. crisis could be precipitated by a cranky shareholder or dissatisfied customer who blogs about the company.
If you're new to Twitter, you want to quickly eliminate the five sure signs you're a Twitter newbie. Here are some quick ways you can follow people, attract followers, and keep your feed regularly updated -- all in less than five minutes a week.