How can political campaigns and advocacy organizations use social media to build support?
Political campaigns have embraced social media -- a trend that is only going to increase in the wake of Barack Obama's enormous organizing success. We've been studying and working on online campaigns for longer than Obama's been in politics (oy! this is literally the case) but even we're excited about how social media changes the rules of the game. Political scientists and consultants have been talking about how the Internet enables mass political mobilization since at least 1994: in 2008, we finally saw that hope mature into a game-changing example of what distributed political power can do.
2006 Political campaigns engage with social web, but fall short in building vibrant online communitiesIn the past few months, nearly all of the candidates have revamped their web presences. But how well do they measure up on their use of the tools of the social web?
When it comes to the Obama online campaign, the numbers tell a powerful story.
Widgets have exploded in popularity, partly because they integrate so nicely with profiles on social networks like Facebook and MySpace. And one of the most intriguing ways to use them is to turn your site's visitors into fundraisers on your organization's behalf.