Managing Social Media - Calgary

Date: 
Mar 9 2010 - Mar 10 2010

The Canadian Institute will hold Managing Social Media: Practical Solutions and Legal Strategies for Maximizing Success and Minimizing Risk on March 9-10, 2010 in Calgary. And I'll be speaking about Twitter:

  • Understanding Twitterculture, tools, trends and community
  • Using Twitter for brand awareness, promotions and contests
  • Real-world tweeting: tweeting to support issues, events and causes
  • Gathering business intelligence on your brand, organization and environment
  • Beyond 140 characters: building relationships that move to other online channels, such as your organization's web site
  • Case studies: how organizations are using Twitter right now to meet communications and business goals
  • Twitter missteps, how to avoid them, and what to do when things go wrong
  • Balancing Twitter's demand for spontaneity with the realities of public-sector organizations

More details as they become available!

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