Managing Social Media - Calgary
Date:
Mar 9 2010 - Mar 10 2010 The Canadian Institute will hold Managing Social Media: Practical Solutions and Legal Strategies for Maximizing Success and Minimizing Risk on March 9-10, 2010 in Calgary. And I'll be speaking about Twitter:
- Understanding Twitterculture, tools, trends and community
- Using Twitter for brand awareness, promotions and contests
- Real-world tweeting: tweeting to support issues, events and causes
- Gathering business intelligence on your brand, organization and environment
- Beyond 140 characters: building relationships that move to other online channels, such as your organization's web site
- Case studies: how organizations are using Twitter right now to meet communications and business goals
- Twitter missteps, how to avoid them, and what to do when things go wrong
- Balancing Twitter's demand for spontaneity with the realities of public-sector organizations
More details as they become available!

