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Colour commentary

Veerle Pieters at SXSW on colour and the Social Signal web redesign

Pencil crayons in many colours

For something that has such a huge impact on our emotional response, colour often gets surprisingly short shrift in web projects. People who can argue for hours about the relative merits of "About" over "About Us" will flip a coin to choose between blue, purple or green as the colour for text links.

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Cartoon: Primary colours

(One child pointing to her shoes) Do you like them? They’re Pantone 254.

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