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A link is a promise. Don't break it.

Five ways sharing links can build relationships instead of breaking faith

Chain links

Suppose you read a tweet or a Facebook update: an urgent message about something truly vile that a public figure has said. Outraged, you click through... and discover that, actually, what they said is far milder.

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Where credit's due

Why attribution is important - even (especially) on Tumblr and Posterous

Nobody made this

Not long ago, I saw a reference on Twitter to a clever illustration of either Wolverine or two Batmans looking at each other. I clicked through to a Tumblr page, where someone had reblogged it from someone else on Tumblr, who had reblogged it from someone else, and so on.

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