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Turn a one-hit wonder into a rock star

How a popular (but off-topic) blog post can boost the rest of your content

Off-topic blog post 45


Stories abound of rock bands who produce hours and hours of music that deepens the soul, challenges the psyche and redefines human existence in a new, profoundly meaningful way.

And then they write one frigging novelty song, and that's the one that chews its way to the top of the charts. You spend years writing songs about social justice and the human condition, but I Just Choked on a Tic Tac is the song that defines your life's work.

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Love your leaks

Helping your community do what they want to online - even outside your website

How do you create a site that keeps people on your pages? By creating a site that's easy to leave.

Traditional web design often focused on keeping people on a site by reducing the number of exit points: with few or no external links, the logic goes, people will stay longer.

It doesn't work that way. The Internet is designed for hyperlinks, lateral exploration, serendipitous discovery. When you cut off exit routes, you're cutting off your site's circulation, and you're creating a stagnant site.

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