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Workshops and training

Social Signal’s practical and inspiring workshops get rave reviews from participants...and immediate results for their organizations.

Ask anyone who’s been to one of our sessions. Our Concept Jam workshops help organizations find their best social media opportunities, giving birth to projects like Vancity's Change Everything and the Be a Superhero! campaign for BC Children's Hospital Foundation.

Our skills trainings are hands-on, and participants come away with a lot more than just a few handouts. Fun, participatory and packed with valuable information, Social Signal workshops leave participants energized, inspired and raring to go.

From skills and ideas you can deploy right away... to plans and strategies that are ready to implement... you’ll walk away prepared to put social media to work for you!

Alex and Rob are experienced instructors with extensive backgrounds in social media. Together and separately, they have conducted workshops, courses and trainings for organizations such as TechSoup, the Canadian Association of Labour Media, UBC Continuing Studies, BC Hydro, Emily Carr University of Art and Design and many more.

"Alexandra Samuel and Rob Cottingham make an excellent team of industry experts and facilitators of social media. Our students who are professionals in their own careers benefited greatly from Alex and Rob's insights, strategies and references to real world situations in the social media realm."

— Fiona McAuley, UBC Continuing Studies

Choose from workshops like these... or ask us about creating one tailored to your organization:

Using social media to make your customers and supporters love you

  • Go beyond pushing out messages to building meaningful relationships... the kind that translate into passionate loyalty
  • Discover the key success factors that take your relationships to the next level
  • Learn to detect the cues that tell you when your customers love you back... and when you need to fan the flames

The Concept Jam

  • Find the social media opportunities that speak to your organization's goals, audiences and strengths
  • Explore tools and best practices in online storytelling, knowledge sharing and networking
  • Develop your team's technical skills and strategic understanding of social media
  • Evaluate the value and risks of different social media options

Are you ready for social media?

  • Assess your organization's Three C's: culture, capacity and context
  • Examine case studies of where organizations using social media have succeeded, where they've stumbled, and what made the difference
  • Learn to minimize risk without missing big opportunities
  • Discover the clear, tough questions to ask about any new social media trend or idea
  • Build a concrete plan for moving toward readiness - and taking your first steps into social media

Twitter for your organization

  • Get the Twitter basics
  • Use Twitter to strengthen your team, build customer relationships and grow your brand
  • Develop a step-by-step plan for using content, contests and promotions to build followers and brand visibility

One day to your Facebook presence

  • Learn about Facebook's opportunities and risks - and how to navigate them
  • Get the skills and understanding you need to chart a course for Facebook growth
  • You’ll leave with a Facebook presence that does you credit... and a plan to use it to engage your prospects and customers

Social media monitoring

  • Find out how to tap into the conversations your customers and prospects are having about you
  • Learn how to join those conversations and start turning them around
  • Build a fully-featured dashboard for engaging with social media conversations – perfectly tailored to your unique needs

Social media to increase sales and revenue

  • Learn how you can use social media to increase brand awareness and cachet
  • Turn customer loyalty into repeat sales – and brand evangelism
  • Train your sales team to build relationships and boost revenues

Social Signal on...

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.

Clients and projects

  • Vancity's ChangeEverything.ca
  • TechSoup's NetSquared
  • Mountain Equipment Co-op
  • The Elders
  • telecentre.org
  • BC Hydro
  • AmericaSpeaks
  • PLAN Insitute/Tyze
  • Vancouver Aquarium
  • BCCHF
  • My Business 2010
  • National Public Radio
  • Learn2Foster
  • UBC
  • BC Housing
  • Untape
  • BC Housing
  • Physician Health BC

More clients and projects >>