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Dare to be weak

I can't believe it!! Your organization isn't on Twitter? You don't have a Facebook page with discussion groups and a wall? You're not on MySpace, Bebo and FriendFeed?! OMFG, that's so weak! What are you thinking?!

Well, maybe you're thinking, "We don't have a large organization, and we have very few resources." Maybe you're thinking, "Some platforms make it easier to manage conversations than others." And maybe you're thinking, "I'm going to put our limited resources and finite attention where they'll do the most good."

You know what? Good for you.

Social media and digital innovation

Industry Canada's Digital Economy conference shows a hunger for ICT inovation. Here are my recommendations for next steps.

Dear audience: Thanks for watching. You're fired.

Nowhere are dramatic TV's deficiencies on more vivid display than when a series is cancelled abruptly. Here are five ways to relieve audience frustration... and strengthen the fragile relationship with your fans.

Dear SoSi,

How can the Internet support social change?

Social media offers exciting possibilities for social change, not just through support of explicitly political projects like MyBarackObama or MoveOn, but through the restructuring of personal relationships, social interactions and organizational dynamics. Nonprofits and social change leaders were some of the earliest adopters of social media because its ability to engage supporters mapped onto their focus on mobilizing and deepening supporter relationships.