Alex and Rob's blog

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Bedtime with Rob and Alex ep. 5: the vintage episode

We actually recorded episode 5 last week, just as various colds, flus and what appeared to be the Phage descended on our humble household.

But our household was also invaded by a more benevolent intruder: Alex's new iPhone, which works in Canada thanks to some startlingly well-written instructions she found online. (Link coming soon! Thanks, Hack that Phone!)

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Bedtime with Rob and Alex ep. 4: the long-distance episode

Okay, so Alex is in Oberlin, Ohio while Rob holds down the fort in Vancouver, BC. You think we're going to let a little thing like 3,300 kilometres of distance keep us from our just-before-sleep banter?

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Bedtime with Rob and Alex ep.3b (shorter! funnier!)

No sooner had we put the iPod and Griffin iTalk away for the night (top drawer, night table on the left of the bed, for any thief who wants to give Rob the excuse he needs to upgrade) than a new idea hit Alex.

So here's episode 3B, asking the question: are there some problems that don't have a technological fix?

For folks looking for something a bit less, ah, filling than the night's other episode, this one's guaranteed to be shorter and, maybe, a little lighter.

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Bedtime with Rob and Alex ep.3a

Last night's conversation started with a peculiar case of plagiarism: a romance writer's apparent lifting of entire passages from an article about the endangered black-footed ferret, originally penned for a group called Defenders of Wildlife.

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Bedtime with Rob and Alex Ep. 2: Should you be live-blogging?

How to liveblog effectively without alienating your real-world audience

Podcast feed: here
Or subscribe with iTunes

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Introducing Bedtime with Rob and Alex

It's the start of our favourite season here at Social Signal: the run-up to Valentine's Day. For us, it's a celebration of love, togetherness and community.

And what better way to express that togetherness than through a podcast? That's why we're launching a new experiment, Bedtime with Rob and Alex. It's a podcast that captures the knowledge, insights and passions of our online community and Web 2.0 explorations -- whether that involves a new way of looking at online collaboration, or a new piece of software for looking at online pictures.

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Reflected glory marketing: building brand with Web 2.0

Web marketing 1.0 taught companies one simple principle: brand big. Make your brand visible and consistent by spreading your logo and brand message across your site (ideally with a few demonstrations of your web team’s Flash prowess) and throughout the Internet (through the awesome power of banner ads).

That approach worked great – or at least ok – in the era of content push. But while a great Web 1.0 site was as good as the marketing and web team behind it, a good Web 2.0 site is only as good as the people who contribute to it. And that makes all the difference.

You can have the best web developers in the city and the smartest marketers in the country, but if your customers don’t want to play – if they don’t want to put their words, profiles, voices, photos or videos on your site – you’re going to have a hard time creating a Web 2.0 community.

The trick is creating a site where people want to play. For a few lucky brands – like media companies, Nike or Apple – customers care enough about the product or brand that they’re happy to come and talk about your products. For everybody else, the best way to tap the power of Web 2.0 is to create an online community that has intrinsic value, and let the activities of that community reflect positively on the parent company's brand.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.

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