ChangeEverything is TechCrunched

Share |

We're delighted that Change Everything has been noted on TechCrunch as "a nice alternative to the user generated advertising model".

Marshall Kirkpatrick writes:

I think this is a great example of a company making use of Web 2.0 tools to promote themselves in a way that places the balance of the impact on providing value to users and incurs promotional benefits for themselves as a consequence of that. Though this model may seem less immediately lucrative, it’s also much less likely to face the kind of anti-corporate backlash bubbling up in MySpace and YouTube.

Marshall had a couple of tips for us, too:

Unlike at 43Things, there’s not the option at ChangeEverything to mark a goal as something you have done already or the question of whether a goal is worth persuing or not - perhaps leftists are too Quixotic for such features.

These are both options we hope to introduce on the site soon - so no, lefties aren't too Quixotic (in this respect, anyhow!)

Social Signal on...

RSS feedTwitterFacebookGoogle+

Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.

Join Newsletter

Alex on Twitter