Marketers & Communicators are asking
For marketers and communicators, the new frontier of social media holds tremendous promise for engaging audiences in completely new ways. But navigating this new space can be challenging – especially when your organization's reputation is on the line. These questions offer guideposts for PR, marketing and communication professionals who want to make the most of the social web, whether they're already immersed in it or just getting their feet wet.
Look at social media as a place to involve your audience in conversations about the messages you're delivering through other channels. Where those messages and your brand are resonating with your audience, you can use social media to give them tools to take your brand out to their own networks. Yes, they'll transform it and make it their own - but what you lose in control, you'll gain back in the credibility, authenticity and reach that come from peer communication.