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How can I convince my boss to embrace openness and transparency? (signed, anonymous)

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Transparency is one of the biggest challenges in social media. It requires communicators to rethink what it means to "control" a message, and asks business leaders to rethink what it means to "own" a brand.

The only thing harder than being transparent is trying to keep things hidden when your customers, employees and competitors are posting all their knowledge and insights online. Social media has made transparency inevitable, essential and increadibly powerful. Embracing openness and transparency is your best path to success on the social web, because it allows you to have meaningful and authentic conversations with your key audiences.

But it isn't easy -- we know. We launched the Open SoSi project to challenge ourselves to live up to standards of openness that we advocate for our clients and recognize in our open source development partners. And as we move towards greater openness about our own knowledge and processes, we're returning to our own resources on the benefits and how-tos of transparency on the social web.

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