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How can we engage our customers in an online conversation if they're not interested in talking about our products or brand?

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Your brand speaks to an underlying value or values. Maybe it's family and personal belonging. A sense of place. Achievement. Or respect for the natural world. Those are subjects your customers are going to find interesting - because if your brand resonates with them at all, it's because they share those values.

Your goal, then, is to identify those shared values and convene a conversation around them. Create an innovative, compelling social media concept to support that conversation, and you're well on your way to a successful project that reinforces the link between your brand and those values - as well as building a whole new kind of valuable relationship with your customers.

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Sujan Deo says

October 31, 2011 - 9:30pm

Dear Sir


I want to read how we can make our costumer interested in different works

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

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