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A tale of two pachyderms

How a big push and a little help can convince people to change

Switch elephant

This is the story of how one elephant drove us to make a change... and another elephant, courtesy of Switch authors Chip and Dan Heath, showed us the way.

Geeks bearing gifts

Geeks bearing gifts

(Trojan soldiers discussing the horse) Sure, I know it has security issues. But it's so feature-rich, I'm willing to overlook them.

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NetSquared: Alex on social media and conversation as the engine of change

Jed SundwallJust a heads-up: there's a great interview over on the NetSquared web site, where Jed Sundwall (that's him on the right) talks to Alex about the work we do, and how social media can help organizations join the big conversations that can lead us to a sustainable, socially just world:

Social Signal on...

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.