• Home
  • online community

online community

Share |

Goodbye, Omidyar.net

Online communities with causes at their core show promise for persisting

Usually, when an online community shuts down, it's an admission of failure: not enough time or staff to keep the trolls at bay; people drifting away after an initial surge of interest gives way to a lack of a compelling reason to participate; a divisive internal conflict or catastrophic technical collapse. (And sometimes the community's hosts - or their financial backers - just plain lose interest.)

Share |

Can The Tyee save online commenting? Here's hoping.

Effective online commenting for media sites

Things are changing at The Tyee, a Vancouver-based news and commentary site. Home to some of the best alternative coverage of issues and ideas in Canada, The Tyee's discussion threads were also becoming home to something a lot less welcome: vicious grudge matches among a handful of participants.

Readers were growing used to seeing interminable bouts of tit-for-tat insults, and would-be commenters were losing their appetite for taking jumping into the fray. It wasn't affecting every thread, but politicial discussions in particular had become dominated by a few angry belligerents.

Share |

How to make friends on social networks

Making friends in the real world can be hard. You need to overcome issues of trust, intimacy, vulnerability and, sometimes, conflicting loyalties. But the payoff matches the effort: a good friend is invaluable.

Share |

High-speed organizing on Facebook

30 Days of Sustainability's Turn It Off campaign grows participation with Facebook

Share |

When online communities attack! Keeping your site hate-free

A campaign of attacks on a much-loved blogger (click here for the background) has reignited a long-running debate over civil online behaviour. One leading voice in the social web has gone so far as to call for a blogger code of conduct.

Share |

ChangeEverything.ca becoming a launch platform for great ideas

Just as you can never really tell if an online community will really take off, you also really don't know what form that success will take.

Share |

ChangeEverything.ca: Setting the stage for participation

Share |

Helping users to help users

Grow your community by making it easy for newcomers to ask questions... and answer them

There's a superb post by Kathy Sierra at the Creating Passionate Users blog about user-submitted questions and answers, which are at the heart of many online communities – especially the ones built around forums.

Here's how questions and answers typically work on those sites:

Share |

Credit unions and online community

There's a great article by Kevin Hogan in the latest issue of Credit Union Management, all about how credit unions are using online communities like blogs to engage members and the public. It's required reading for folks in that industry, but it's also a great general-purpose organizational blogging primer.

Share |

Reflected glory marketing: building brand with Web 2.0

Web marketing 1.0 taught companies one simple principle: brand big. Make your brand visible and consistent by spreading your logo and brand message across your site (ideally with a few demonstrations of your web team’s Flash prowess) and throughout the Internet (through the awesome power of banner ads).

That approach worked great – or at least ok – in the era of content push. But while a great Web 1.0 site was as good as the marketing and web team behind it, a good Web 2.0 site is only as good as the people who contribute to it. And that makes all the difference.

You can have the best web developers in the city and the smartest marketers in the country, but if your customers don’t want to play – if they don’t want to put their words, profiles, voices, photos or videos on your site – you’re going to have a hard time creating a Web 2.0 community.

The trick is creating a site where people want to play. For a few lucky brands – like media companies, Nike or Apple – customers care enough about the product or brand that they’re happy to come and talk about your products. For everybody else, the best way to tap the power of Web 2.0 is to create an online community that has intrinsic value, and let the activities of that community reflect positively on the parent company's brand.

Social Signal on...

RSS feedTwitterFacebookGoogle+

Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.