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Green Gifts, meet the XO laptop

Green Gifts application iconLast month, read full article

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BC Hydro's Green Gifts: harnessing Facebook gift-giving energy for conservation

When you're a company looking to make your first foray into the thickets of social media, building your own online community from scratch – and taking on everything from usability issues to platform selection to how you get that critical mass of people to sign up in the first place – can seem pretty daunting, and with good reason.

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Searching sustainably at happyfrog

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High-speed organizing on Facebook

30 Days of Sustainability's Turn It Off campaign grows participation with Facebook

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Reflected glory marketing versus the heavy hand of the brand

Over at the Jackson Fish Market blog, Hillel Cooperman makes a strong case that "software is an untapped and exponentially powerful medium in which to convey messages and values for brand advertisers." He points to Burger King's videogaming endeavours, but says his argument extends to the web as well.

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Bard on the Beach:'s first contest

Our friends at want to send some lucky Vancouver-area bloggers to see a free Bard on the Beach performance:

Blog about changing your community, and you could find yourself at Bard on the Beach, courtesy of our Blogging for Change contest!

Just add a blog post to related to our current change theme of Change Your Community, no later than 5:00 PM PT on Wednesday September 13th 2006 for your chance to win a pair of tickets to the Sept. 17th Bard on the Beach presentation of Measure for Measure.

And if you haven't checked out yet, we hope you do. Not just because we built it for Vancity, and not just because Vancity is such a kickass community leader in these here parts, and not even because we're thrilled with how it's turning out, but because we'd love to know what you think.

Social Change Institute blog

The Social Change Institute (SCI) is a new initiative aimed at building the capacity of the community and social change sector. The Institute is a project of the Hollyhock Leadership Institute (HLI), which provides training and strategic assistance to the social change sector. SCI’s inaugural event was a four-day retreat to held in May 2006.

As part of its work on SCI, HLI has undertaken a pilot e-learning project that aims at supporting the SCI community while also exploring the potential opportunity for extending HLI’s reach through online community tools. HLI retained Social Signal to advise on its e-learning strategy, and to set up a conference blog as part of its e-learning pilot.


Vancity is Canada’s largest credit union, with over 300,000 members. As a community-based organization with a proven commitment to environmental, social and economic sustainability, its brand is closely tied to both values and relationships.

We've been thrilled to working with Vancity on their ground-breaking project –  an online community where people in the Lower Mainland and Victoria can find information, tools and connections to inspire and support change in their own lives, their communities, and the world.

Confeederation is a news aggregator that gathered candidate blogs from across the political spectrum during Canada’s 2006 federal election. The Confeederation site provides a single window on candidate blogs, organized both by party and by province. The site garnered widespread blogger attention and became a key source for journalists following the election campaign. The Confeederation web site is now being used as the basis for, an aggregation of American candidate blogs that is being created by a US web development team.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

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