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Engaging online participation: the research

A new, emerging space like social media might seem like unmapped territory. But actually, there's already a lot of knowledge available about how and why people participate online. Our methodology for fostering online participation has its roots in Alex's Ph.D. research at Harvard University and her work for social capital scholar Robert Putnam, author of Bowling Alone.

That methodology is grounded in three key insights:

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.