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Rent-a-crowd 2.0

"Persona management": how automated fake profiles threaten the heart of online community

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There's a reason social media analysts and practitioners harp so much on authenticity: it's one of the underpinnings of the "social" in "social media".

Online community works because of our relationships with each other; those relationships can only happen when you feel as though you know the person you're dealing with. Not everything or even most things about the person, but something true... and something significant enough to let you build a certain level of trust. Discover the other person has misled you about who they are or about their motives, and trust dies.

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Noise to Signal looks back

Social media in 2010: a cartoon year in review

The year that started with Angry Birds and wrapped up with Angry Delicious Users is finally over.

Social Signal on...

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.