Recent projects

How does a smart, capable woman handle a midlife crisis in today’s world? She hatches her own AI coach. From TVO, Me & Viv is a podcast that follows social scientist, technologist and journalist Alexandra Samuel as she creates Viv, a custom AI designed to help her navigate life’s big questions.

Me + Viv was rated one of Apple Podcast’s Best So Far of 2026, and won a Silver Tower at the 2026 New York Festivals Radio Awards in the Technology Podcast category.

Social Signal conceived, funded and staffed Auteen, an online group for autistic teens ages 15 and up who are working towards college or university, or already enrolled. It’s a chance to share experiences, perspectives and strategies, and to hang out with other people who get it. The group was first facilitated by an autistic UBC student, who helped teens get a sense of what it’s like to transition to university on the spectrum. It now runs as a self-facilitated community on Discord.

AI can put our well-being at risk, but it doesn’t have to. ComPsych’s Well-being in the Age of AI: Four Paths to Healthy Use is a practical guide that shows how to manage the impact of AI on our thinking, emotions, relationships and physical health.

The guide was co-authored by Dr. Jennifer Birdsall, Chief Clinical Officer of ComPsych, and Social Signal’s Alexandra Samuel. ComPsych is the world’s largest provider of employee mental-health, wellness and absence benefits, covering 150 million lives across 75,000 employers.

Social Signal’s Alexandra Samuel and her co-author, Robert C. Pozen, incubated their book Remote, Inc. in his MIT Sloan class on executive productivity. Alex is a recurring lecturer in this quarterly program, presenting on the key tactics for working effectively when you are remote or hybrid.

In the era of hybrid work, our neighbourhoods are also our workplaces—making community connection more important than ever. To communicate the key findings on community connection from a city-wide survey, the Vancouver Foundation turned to us to find the meaningful, attention-grabbing stories in their wealth of data.

When the Harvard Business Review decided to create a toolkit to accompany the HBR Guide to Getting the Right Work Done, it turned to Social Signal. Alex developed a series of spreadsheets and step-by-step guides for workers, managers and leaders alike to implementing the book’s advice, including the advice that came from several chapters she authored.

Chief Marketing Officers not only drive campaigns and lead marketing teams: In many organizations, they also manage the employer brand. All these dimensions are captured in Forbes’ data-driven ranking of The World’s Most Influential CMOs, created in partnership with the CXM leaders at Sprinklr. For the past six years, Social Signal has led the data analysis, ranking and drafting process for this annual report, analyzing millions of data points and developing a rigorous methodology that illuminates key trends among marketing leaders.

Companies like Uber, Etsy and TaskRabbit have created new forms of employment and new pathways to entrepreneurship. To understand these new models of work and consumption, Crowd Companies’ Jeremiah Owyang worked with Alexandra Samuel and Vision Critical to survey more than 80,000 people across North America. They used that data to develop crucial insights into the collaborative economy, building on earlier Vision Critical studies to launch a report that garnered global attention.

To get a data-driven look at how workers cope with tech change, Northeastern University’s Experience magazine turn to Social Signal. From a look at messaging backlash to an original survey about remote worker attitudes in the early pandemic, our data-driven insights offer the university a powerful way to tell the story of a changing workplace.

To help BC Housing’s new communications team navigate the challenges of speaking to online as well as in-person audiences, Social Signal developed and delivered a multi-session remote training program on executive communications. The intensively interactive series equipped employees with skills and first-hand experience in everything from analyzing audiences to maintaining online engagement.

What does excellence in customer care look like on Twitter? Twitter and Sprinklr asked us to analyze a year’s worth of customer care interactions—that’s a half-billion tweets!—to tell the story of when and how workers for some of the world’s leading brands (along with some remarkably niche ones) excel at humanizing care.

Traction on Demand is a Salesforce juggernaut—and a B corp where values drive success. To share these core principles with a wider audience and show why Traction is a special place to work, Traction partnered with JAR Audio to create a new podcast, with Social Signal’s Alexandra Samuel as the host. Together, we’ve crafted episodes that tell the stories of remarkable humans (including Traction on Demand employees) who demonstrate why it’s so crucial to Waste No Potential.

Email overload is now a common pain point for many workers. To offer them a solution, online training platform Skillshare commissioned a studio-produced course on email productivity from Social Signal. Work Smarter with Your Inbox is one of Skillshare’s featured courses on productivity, with more than 8,000 students to date.