Business Plan

"How can we earn a return and manage the risks of our social media investment?"

You need to demonstrate the economic viability and risk mitigation strategy of your social media project to a funding agency, board of directors or senior decision-maker.

Make a compelling case for how social media delivers on your business goals.

Innovative projects often need to prove themselves in ways that more traditional approaches don't. If you need approval for your social media project, Social Signal can help you build a persuasive business case.

We deliver a document setting out the likely range of your project's costs as well as sources of revenue and other, non-monetary value. Includes case studies of similar initiatives, as well as the risks your project would entail and recommended approaches for mitigating them.

We'll research best practices and past experience with projects similar to yours to suggest benchmarks and targets. We'll suggest innovative ways to tap your project's revenue-generation potential. We'll draw on our experience and knowledge to identify both the risks you'll incur and the best ways to avoid them.

We'll show you where there's value beyond revenue – from generating prospects and mobilizing supporters to reducing costs and enhancing your brand. And we put it all in the context of your key business goals.

When it comes time to make your case to key decision-makers, Social Signal's principals have got your back. We've delivered board presentations leading to successful project approval; created executive presentations that have won our clients C-level support; and coached project leaders to deliver pitches that won hundreds of thousands of dollars in funding. We'll work with you to deliver the metrics and messages that put your project on the fast track.