Engagement and Promotions Plan

"How can we bring our social media project to life?"

You know just building a site isn't enough. You want to know how to build a great, thriving community – step by step.

Engage your audience with creative content, promotions and incentives.

“If you build it, they will come" might work in the movies. But to create an online community, you need something more: a coordinated effort to bring people to your project and engage them.

We provide a complete, customized plan for launching and running your social media presence, including a marketing plan, community management guidelines, participation incentives and key messages.

That's where you can turn to our expertise in communications and online participation. We draw on our extensive experience as community builders and community members to map out the content, promotions and incentives that will reach the audience you’re after.

We'll work with you to:

• identify your key audiences and most promising potential community members – and where to find them, both online and offline.
• develop a communications and marketing plan to build awareness, traffic and excitement
• create guidelines to ensure productive participation by users, and help your staff manage the community effectively
• plan your project's launch, from seeding with high-quality content to dealing with that big initial influx
• map out a detailed incentive plan for encouraging and rewarding contributions – with a view to creating durable, long-term participation

The result: the plan you need to turn your web project into a thriving community, and bring your social media project to life.