Social media pilot

"How can we try out social media for ourselves?"

You want to get started with social media, but you need to manage the risk or resources involved.  The social media pilot is the perfect entry-level solution for businesses, governments and non-profits with limited budget or capacity, hoping to make their first foray into social media.

Launch an entry-level social media presence with room to grow

Launch a fully operational social media presence, typically in the form of a blog or a stand-out presence on an established social media site like YouTube, Facebook or Twitter. We help you develop a strategy and positioning, create your presence, and map out the path for promoting and managing your new social media outpost.

We’ll help you identify your most promising entry point into social media, providing you with the strategy, development and coaching you need to make your initial venture a success.

We'll work with you to develop a project that's limited enough in scope to keep it manageable, but ambitious enough to give you real results, build your capacity, and assess your potential deeper engagement.

We'll design and build your project, using a templated approach that keeps development times and costs down while offering enough customization to reflect the distinctiveness of your brand. You'll get ongoing advice through the project's launch and early stages. And you'll get an easy-to-implement engagement plan to help you attract participants, raise your profile and bring your project to life.

Depending on your needs and capacity, you can also draw on Social Signal's launch management, technical maintenance and community management services.