Engagement Audit

"How can we get more from our social media investment?"

You’ve launched a social media project or online community, but you want to improve its performance. You want to drive engagement to the next level: more traffic, more community members, more user-generated content and the best quality of user contributions you can get. And you want to reach that level of participation in a way that supports your strategic goals, and brings out the best in your own team, product and brand.

Take engagement to the next level with proven strategies for boosting participation

We provide a comprehensive assessment and set of recommendations on how to take engagement to the next level. We’ll help you build on what your social media presence is already doing well – then amplify its power by integrating your organization’s other competitive advantages, while addressing any weaknesses in your current presence.

We’ll dive into your project from both sides: as users and administrators. We’ll interpret the messages your community is sending you with their patterns of participation—or their non-participation.Then we’ll help you build a strategy for turning users into customers and supporters… and for competing effectively for your audience’s valuable time.

You’ll get a full report with our recommendations for:

• increasing traffic and awareness
• increasing and deepening member contributions
• improving workflow and ease of participation
• engaging with other online communities
• increasing ROI
• dealing with conflict
• establishing metrics and KPIs to track progress
• working towards your engagement benchmarks, with timelines and targets

We start by reviewing not only the site itself, but the organizational and competitive context in which you are seeking users and user contribution. This includes:

• Completing an intentionally uninformed assessment of the site: a pre-research, section-by-section walk-through of the site in which we take notes on the experience of an uninitiated user
• Reviewing an intake form that you complete and your full range of background documents, including project proposals, operating plans, communications plans and metrics reports
• Meeting and interviewing key members of your team and your partners
• Reviewing site analytics
• Identifying comparison sites and researching their metrics
• Conducting a walkthough of the administrative interface
• Conducting a second site walkthrough, this time informed by background conversations and research
• Applying our knowledge of social media success factors, and our analysis of comparable sites, to develop a comprehensive set of recommendations
• Delivering a final audit report