Another take on how to present social media options and opportunities

A few days ago, we wrote about the social media options document that is the final deliverable in the Concept Jam. Today, the fine people at BC Children's Hospital Foundation have allowed us to release the options document we prepared for them last year after their Concept Jam workshop.

That work led to the birth of the Be a Superhero! social media campaign . You'll see the beginning vision for this campaign in the options document we're sharing here. Since the work included additional options that may be partially incorporated into the Foundation's future efforts, we've removed them from the document - but we've included a description of their structure, as well as some general information about each one.

The foundation decided to proceed with the first two options: a fundraising widget and a personalized video (to the best of our knowledge, the first application of that approach in the fundraising arena).

Which means you get a chance to have a look at our descriptions of those options... and then compare them to the way they were ultimately implemented by our superb development partners at Work at Play. You can find the widget as part of the Be a Superhero Facebook application ; the personalized video is also part of that app, as well as appearing on its own microsite .

(For a discussion of how the options document fits into the Concept Jam, read our blog post about the other document .)

The workshop, by the way, was terrific. The room of about three dozen people included foundation staff and volunteers, hospital employees, board members (including senior business executives), patient family members and others. All generously gave up their day; more to the point, they participated with enthusiasm and creativity - and enough ideas to cover pretty much every blank space on the walls of a very large meeting area.

We've mentioned a few times how thrilled we are to be working with clients who embrace the same spirit of openness that drives both the social web and Open SoSi. And we're grateful to BCCHF communications director Stephen Forgacs for letting us share this document with you.

Here's a thought: if you've found it useful, how about rewarding their generosity with a small donation ?

Social Signal Concept Jam: Options Document for BC Children's Hospital Foundation