Ideas and insight
Dear SoSi
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Leaders are asking
- How can we use social media to increase our sales and revenue?
- How can my company or organization get started with social media?
- How can I convince my boss to embrace openness and transparency? (signed, anonymous)
- How can social media help build social capital and social trust?
- What are the best examples of great online conversations and communities?
- How can political campaigns and advocacy organizations use social media to build support?
- How can I stay on top of all the blogs and sites I'm supposed to read?
- How can the Internet support social change?
Marketers & Communicators are asking
- How do we integrate social media with our other marketing and communications channels/activities?
- How can Twitter fuel our marketing and growth?
- How can we engage our customers in an online conversation if they're not interested in talking about our products or brand?
- What are the major risks of social media, and how can we avoid them?
- How can we develop a distinctive voice for our company's blog?
- How can our site earn revenue?
Community Managers are asking
- How should we handle negative comments and hostile behaviour on our site?
- How can we build traffic to our site?
- How do we bring our online community to life?
- What are the roles and responsibilities of an effective community manager?
- How can face-to-face events help build community and traffic for our site?