Social Media Strategic Roadmap

"How can we ensure the success of our social media vision?"

You have a vision for your social media presence, and you want to make it a reality. You could just build it and hope they will come – but you want to ensure that your social media presence or online community site comes alive.  You need a social media roadmap that ensures that the presence or community you build succeeds in engaging your audiences.

Bake an engagement and promotions strategy into your technology plan.

We provide a complete strategic roadmap to guide your project to successful implementation. The roadmap includes a technical blueprint to guide your development process, and an engagement and promotions plan to bring your social media presence to life.  At your option we can also create a business plan documenting the competitive landscape and prospective ROI, for use in obtaining funding or board approval.

When you're ready to turn your social media vision into online reality, we're ready to help. We create a technical blueprint that specifies what you’ll build, the features you’ll offer, and the functionality you need. In parallel, we create an engagement and promotions plan that spells out the messaging, content and promotions that will bring your presence to life. By creating these both plans before you start building, we ensure that the presence or community you build has all the features you need to successfully attract and engage your users.

We'll work with you to ensure we share a clear, detailed understanding of your vision. Then, together, we'll create two documents:

• a comprehensive technical blueprint detailing functionality, site structure, navigation and content areas. Includes both mockups/wireframes and detailed requirements for user experience and workflow. The technical blueprint informs your engagement plan by mapping out the exact features and actions you’ll be driving people towards.
• a complete engagement and promotion plan for launching and running your social media presence, including a marketing plan, community management guidelines, participation incentives and key messages. The engagement plan informs your technical plan by identifying any features you’ll need to support your promotions; for example, many of our sites have used inbound aggregation to collect third-party blog posts about the site, as part of a contest to encourage blogging and inbound links.

And if you need to get approval from a board, funding agency or other decision-maker for your project, we can help you create a third document:

• a business plan that places your project in competitive context, setting out the likely range of your project's costs as well as sources of revenue and other, non-monetary value.

Great ideas deserve great plans. Together, we'll chart a course for your project that's aimed squarely at social media success.